SEX TOYS – TODAY & TOMORROW
Today LELO is known around the world as the company behind the world’s best pleasure objects, but it all started back in 2003 when three friends – engineer Filip Sedic and industrial designers Eric Kalén and Carl Magnuson – went looking for a fortieth birthday present for a married woman who had everything.
“We decided to buy a sex toy and went to a sex shop in Sweden; we simply could not believe that there was neither a company or a product represented that had any sort of design aesthetic, or a sense of quality or functionality. After extensive research elsewhere – including what was available online – we realized there was a demand that was not being catered to.”
Design and engineering of the highest quality are always a given with LELO products, because LELO's truest passion is for giving pleasure.The trio of Sedic, Kalén, and Magnuson founded LELO shortly after, with the goal of creating sex toys of better design, function, and quality than any on the market; after extensive research, the company produced the iconic shapes of LILY and NEA. At the heart of these designs – and the goal of every subsequent LELO product – was a rejection of the cheap plastic buzzers and substitute phalluses that made up the market of traditional sex toys. Instead, LELO products followed contours inspired by the female form, and were manufactured with the highest quality materials and engineering.
After prototyping it was clear that this new, high-quality approach to sexual gratification was going to redefine the sex toy market – or even redefine the category altogether. So radical was the difference that the LELO team decided to create their own category: Pleasure Objects. LELO pleasure objects would also make themselves more appealing by only using medical grade materials, while all motor-driven pleasure objects would be fully rechargeable, removing the need for batteries, and easily tailored to an individual’s desire through LELO’s simple and intuitive user interface. At the time, it went against the grain to insist on the highest quality research, design, and manufacturing standards, as cutting such corners kept costs and retail prices low. What was soon apparent, however, was exactly what the founders had predicted: a discerning, design-conscious, and dedicated clientèle responded with incredible enthusiasm to the LELO approach.
Today, LELO prides itself on what it can provide beyond the inspiring and creative designs: it is equally driven by an obsession with quality and standard. Every component is tested and retested, every product is 100% quality assured, every piece of lettering or packaging is only to the highest standards. And (where possible) bio-degradable packaging materials are being used to build on the environmental benefits of our rechargeable battery systems. All products are non-toxic, phthalate-free, and comply with CE and RoHs standards.
Equally important is LELO’s dedication to its sales channels, whether online or at the many retail locations that sell LELO products around the world. Highly attentive to geographical and cultural sensitivities, LELO is always available to advise and guide existing and potential retailers. Our company has invested in leading merchandizing design, which makes available to our partners the highest quality display cabinets and other visual assets for traditional outlets such as designer boutiques, pharmacies, and mainstream beauty and fashion outlets.
Regardless of whether you are an existing customer or retailer (or thinking about becoming one), design and engineering of the highest quality are always a given with LELO products, because LELO’s truest passion is for giving pleasure.